Brand adaptation
Applied individual client guidelines to social and campaign work, keeping layout and typography consistent across formats.
Project / 04
Agency experience / campaign delivery
Notorious Online
Keeping creative work consistent across different client brands, formats and overlapping deadlines.
- Role
- Graphic Designer & Marketing Specialist
- Period
- May 2022 – Sep 2024
- Focus
- Social / campaign design / research / delivery
Overview
At Notorious Online, I produced social and campaign assets for six or more client accounts at a time. The role combined design production with social planning, campaign research and rapid artwork amendments.
- Context
- A creative marketing agency supporting multiple client accounts across digital and social channels.
- My contribution
- Interpreted each brand’s guidelines, produced campaign and social artwork, supported research and planning, and handled revisions across overlapping deadlines.
- Deliverables
- Coordinated multi-format asset sets, with typography, colour and hierarchy adapted to each client and placement.
- Evidence available
- Responsibilities and a six-plus-account workload are recorded in my CV. Client-specific creative, testimonials and campaign results are not included in the supplied portfolio materials.
Working approach
Adapt to the brand. Keep delivery organised.
Each account required its own message and visual language. I translated campaign concepts into coordinated assets while balancing social planning, research and artwork changes across several live accounts.
Prioritisation
Handled overlapping deadlines and changing requirements across a workload of six or more client accounts.
Revisions and delivery
Responded to rapid artwork amendments and prepared the assets needed for each placement.
What this demonstrates
Useful experience for a busy marketing team.
This role developed my ability to move between brands, maintain design standards and respond to changing priorities. It is a responsibility-based case study; no client performance uplift is claimed.
- Multi-client production
- Social planning and campaign research
- Brand consistency across formats
- Deadline and revision management