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Turn product specifications and partner messages into clear, audience-ready stories.
Project / 01
B2B technology marketing
TERRA Computer UK
Turning technical products and partner priorities into a consistent UK marketing system across campaigns, content, events, print and web.
- Role
- Multimedia Graphic Designer & Marketing Specialist
- Period
- Sep 2024 – Aug 2026
- Focus
- Campaigns / content / digital / print
Overview
At TERRA Computer UK, I owned day-to-day creative production for the UK market: interpreting product and partner priorities, establishing a coherent visual language and delivering the assets needed across launches, social, events, web and sales enablement.
- Objective
- Make technical products and partner messages clear to a UK B2B audience, with consistent content across launches, social, events and sales materials.
- My contribution
- Owned UK creative production: content planning, copy, design, scheduling, brand templates, revisions and final asset preparation. Around 30 assets per month, as recorded in my CV.
- Delivery
- Weekly LinkedIn content, product and partner campaign assets, an HTML event invitation with registration, product sheets and event graphics.
- Observed outcome
- The supplied 30-day LinkedIn dashboard shows 42,600 post impressions (+96%), 78 new followers (+70%) and 560 page visitors (+58%).
Channel reporting
LinkedIn results, with the source in view.
I handled weekly content planning, copy, design and scheduling, using page analytics to inform subsequent content. The dashboard below records the channel performance during one 30-day reporting window.
- Post impressions
- 42,600+96% shown by LinkedIn
- New followers
- 78+70% shown by LinkedIn
- Page visitors
- 560+58% shown by LinkedIn
- Search appearances
- 2,340+48% shown by LinkedIn
Source: supplied LinkedIn dashboard, labelled “last 30 days”. The capture does not show calendar dates. These are channel results during my content work; they do not establish sole attribution to an individual post or a revenue outcome. “+70%” refers to new followers in the period, rather than the total follower base.
Open the dashboard to inspect the original platform figures.
The brief
Make a technical brand easier to understand—and easier to recognise.
The work had to serve product teams, partners and a senior B2B audience while remaining fast to adapt across recurring campaigns. I developed repeatable layouts, typography and colour rules so each new asset could move faster without feeling generic.
Systemise
Create a consistent UK visual toolkit across colour, typography and layout.
Deliver
Produce campaign, social, event, print and web assets to real deadlines.
Campaign production
A flexible system for a continuous content calendar.
I planned, wrote and designed recurring LinkedIn content spanning product launches, brand storytelling and partner activity. The examples below show how the same visual system flexed across different messages.
Digital experience
From invitation to registration.
I designed and coded a responsive event experience that organised the value proposition, agenda and registration path into one coherent journey. I coordinated social, email, web and event materials, working through timelines, stakeholder feedback, revisions and final checks. The work demonstrates campaign delivery; registration totals have not been supplied.
Physical activation
Brand consistency beyond the screen.
Campaign thinking extended into event graphics, digital displays and exhibition materials—ensuring the visual identity held together when customers and partners encountered it in person.
Sales enablement
Dense product information, made usable.
I designed specification-led layouts and product sheets that give sales teams and customers a clear visual hierarchy. Select any image to inspect the typography and detail at full resolution.
Print-ready examples
Open the complete product sheets.
What this demonstrates
The ability to move between marketing thinking and production detail—without losing the thread.
This work connects recurring marketing activity with documented channel results and a consistent set of creative deliverables. The templates and registration journey show how I translated a marketing need into work the team could use.
- End-to-end creative ownership
- B2B and partner marketing
- Adobe, Figma and web production
- Fast, organised multi-format delivery