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Turn product specifications and partner messages into clear, audience-ready stories.
Project / 01
B2B technology marketing
TERRA Computer UK
Turning technical products and partner priorities into a consistent UK marketing system across campaigns, content, events, print and web.
- Role
- Multimedia Graphic Designer & Marketing Specialist
- Period
- 2024—Present
- Focus
- Campaigns / content / digital / print
Overview
At TERRA Computer UK, I own day-to-day creative production for the UK market: interpreting product and partner priorities, establishing a coherent visual language and delivering the assets needed across launches, social, events, web and sales enablement.
The brief
Make a technical brand easier to understand—and easier to recognise.
The work had to serve product teams, partners and a senior B2B audience while remaining fast to adapt across recurring campaigns. I developed repeatable layouts, typography and colour rules so each new asset could move faster without feeling generic.
Systemise
Create a consistent UK visual toolkit across colour, typography and layout.
Deliver
Produce campaign, social, event, print and web assets to real deadlines.
Campaign production
A flexible system for a continuous content calendar.
I planned, wrote and designed recurring LinkedIn content spanning product launches, brand storytelling and partner activity. The examples below show how the same visual system flexed across different messages.
Channel reporting
Creative decisions informed by platform signals.
The supplied 30-day LinkedIn dashboard capture records search visibility, follower growth, post impressions and page visits in one reporting view. I use this kind of channel evidence to review which subjects and formats resonate and to shape the next content cycle.
Platform capture supplied for case-study context. Figures are period-specific and are not presented as independently audited results.
Digital experience
From invitation to registration.
I designed and coded a responsive event experience that organised the value proposition, agenda and registration path into one coherent journey. The page was built to feel unmistakably TERRA while remaining clear on desktop and mobile.
Physical activation
Brand consistency beyond the screen.
Campaign thinking extended into event graphics, digital displays and exhibition materials—ensuring the visual identity held together when customers and partners encountered it in person.
Sales enablement
Dense product information, made usable.
I designed specification-led layouts and product sheets that give sales teams and customers a clear visual hierarchy. Select any image to inspect the typography and detail at full resolution.
Print-ready examples
Open the complete product sheets.
What this demonstrates
The ability to move between marketing thinking and production detail—without losing the thread.
My contribution was not a single campaign. It was creating a dependable creative function: asking the right questions, managing varied requests and keeping every customer-facing touchpoint aligned.
- End-to-end creative ownership
- B2B and partner marketing
- Adobe, Figma and web production
- Fast, organised multi-format delivery